Free delivery on all orders above ₹99910% off your first order · code FIRSTSTEPAyurvedic · paraben-free · made for newborn skinDermatologically tested · made in IndiaFree delivery on all orders above ₹99910% off your first order · code FIRSTSTEPAyurvedic · paraben-free · made for newborn skinDermatologically tested · made in India

Ingredients & safety

What goes in, and what never does

Full ingredient lists sit on every product page. This page explains the thinking behind them: the seven hero ingredients we build around, how we test, and how to introduce a new product to your baby's skin safely.

The seven

Hero ingredients, and their job

Six Ayurvedic botanicals, plus one gentle mineral for the nappy area.

Aloe Vera illustration

Aloe Vera

Cools and hydrates

Holds water in the upper layers of the skin, which is exactly what a baby's thin skin barrier needs after a bath. Also helps calm the mild heat rash that Indian summers bring.

Used in: Bath, lotion, face cream

Neem illustration

Neem

Purifies gently

A classic Ayurvedic cleanser used at a mild level so it keeps skin clean without stripping it. Helps keep sweat-prone folds fresh.

Used in: Wash, bubble bath

Sandalwood illustration

Sandalwood

Calms redness

Soothing and cooling, traditionally used on irritated skin. It carries a soft natural scent, so we do not need synthetic fragrance.

Used in: Massage oil, face cream

Brahmi illustration

Brahmi

Strength for malish

Part of the daily malish tradition. In our oil blend it supports the calm, unhurried massage that helps babies settle before sleep.

Used in: Massage oil

Calendula illustration

Calendula

Comfort for newborns

One of the gentlest botanicals for delicate, easily upset skin, which is why it appears in our newborn-facing formulas.

Used in: Lotion, rash cream

Turmeric illustration

Turmeric

Traditional skin soother

The oldest name in Indian skincare, used at a mild, non-staining level to help calm everyday irritation and keep skin looking even.

Used in: Lotion, rash cream, massage oil

Zinc Oxide illustration

Zinc Oxide

Mineral rash shield

Not a botanical · a gentle mineral. It sits on the skin as a breathable barrier between wetness, friction and the nappy area, and is the single most useful ingredient at change time.

Used in: Diaper rash cream

Exclusion list

Left out of every formula

No ParabensNo Sulfates (SLS/SLES)No Mineral oilNo Synthetic dyesNo Artificial fragranceNo Phthalates

How we test

Safety, in plain language

Dermatologically tested

Every formula is tested for skin compatibility before a batch is released, and each pack carries its batch number and expiry.

Made in India, small batches

Produced at a licensed facility with quality checks on incoming botanicals and on the finished batch.

Safe from day one

Suitable for newborn skin. Products meant for a specific age range say so clearly on the pack and on the product page.

Know when to pause

Stop use if you see persistent redness, and speak to your paediatrician if your baby has eczema or a diagnosed skin condition.

Patch test

Three steps before first full use

  1. 1

    Apply a pea-sized amount on the inside of your baby's forearm.

  2. 2

    Leave it for 24 hours without washing the area.

  3. 3

    If there is no redness or irritation, go ahead and use it as directed.

This page is general guidance for everyday care, not medical advice.

Full lists

See every ingredient by product

Still unsure which suits your baby? Check the FAQs or message us.